We really like the platform due to its ease of use. When we have any questions, the support team is always available to analyze the case and help resolve it. In addition, it’s very nice to have someone who really understands not only the platform but also Mobiauto’s business and all this network load that we receive, always closely aligned with our needs. In that regard, it’s amazing.
Bruno Guidone, Head of DevOps at Mobiauto
Challenge
As Mobiauto rapidly expanded its presence in Brazil’s automotive market, digital performance became directly tied to business growth. With more than 5 million monthly visits and increasing national brand exposure, the company needed to ensure its platform could sustain sudden demand spikes without impacting user experience or conversion rates.
Major marketing investments, including nationwide television campaigns, introduced a new operational risk: moments designed to accelerate customer acquisition could also overwhelm centralized infrastructure and compromise application availability.
Mobiauto needed an architectural approach capable of supporting continuous growth while maintaining stable performance during unpredictable traffic surges, reducing operational complexity and infrastructure costs.
Solution
To support its expansion strategy, Mobiauto adopted Azion Platform to run its applications on globally distributed infrastructure, moving critical delivery and execution closer to users.
Instead of relying solely on origin scaling, Mobiauto distributed request processing across Azion’s infrastructure, enabling applications to absorb demand spikes while maintaining consistent responsiveness.
Using Cache capabilities, the team implemented microcaching strategies tailored to application behavior, accelerating content delivery while preserving real-time updates required for marketplace transactions.
Image optimization workflows further reduced payload sizes and improved loading performance across devices, contributing to stronger Core Web Vitals and more reliable user journeys.
This distributed execution model allowed Mobiauto to transform infrastructure from a scaling constraint into a growth enabler.
Results and impacts
Running workloads on Azion’s distributed infrastructure enabled Mobiauto to improve both technical performance and business outcomes.
The company achieved 70% faster content delivery and significant improvements in Core Web Vitals, including a 72% improvement in First Contentful Paint and a 69% improvement in Speed Index. More than 90% of requests were delivered directly from Azion’s infrastructure, reducing origin load and operational costs.
The impact became evident during a nationwide television campaign, when more than 500,000 simultaneous users accessed the platform immediately after a QR code appeared on screen. Azion Platform absorbed the traffic surge seamlessly, preserving application availability and ensuring acquisition momentum was not lost due to infrastructure limitations.
By eliminating performance bottlenecks during peak demand moments, Mobiauto enabled uninterrupted customer journeys and protected revenue opportunities generated by large media investments.
As a result, the company achieved 35% year-over-year revenue growth and consolidated its position as one of Brazil’s leading automotive marketplaces.
About Mobiauto
Mobiauto is a technology platform focused on improving efficiency and practicality in the purchase and sale of vehicles in Brazil. Serving both professional dealers and end consumers, the company combines digital innovation with user-friendly experiences to simplify vehicle transactions.
Founded in 2019 by Sant Clair Castro Jr. and Guilherme Braga, Mobiauto quickly positioned itself among the three largest automotive marketplaces in Brazil, reaching more than 5 million monthly visits and driving significant growth in the country’s digital vehicle commerce market.
