Challenge
As Brazil’s largest women’s fashion and lingerie retail chain, with more than 70 years of history and hundreds of physical stores nationwide, Marisa operates at significant national scale.
With more than 11 million app downloads and over 70% of digital sales driven by its mobile application, Marisa needed to evolve its architecture to sustain the rapid growth of its online channel.
Until the third quarter of 2020, the company was searching for a solution capable of:
- Reducing latency in data processing and delivery across Brazil
- Creating advanced and customizable caching rules for both static and dynamic content
- Improving performance metrics such as First Contentful Paint, Speed Index, and Time to Interactive
- Lowering infrastructure costs without compromising performance
Its previous architecture limited efficient scalability, especially as traffic and digital sales continued to grow significantly.
Solution
To accelerate its digital transformation, Marisa adopted the Azion Platform, modernizing its architecture with distributed execution and granular control over how each request is processed.
Following a successful proof of concept, the company began operating its Applications on Azion’s distributed infrastructure, combining advanced caching strategies, application acceleration, and programmable media processing.
With the Azion Platform, Marisa was able to:
- Implement advanced Cache rules for both static and dynamic content, including granular control by URL, headers, and application behavior
- Leverage Tiered Cache as a native capability, drastically reducing repeated origin requests
- Accelerate APIs and domains through protocol optimizations and control via Rules Engine, lowering response latency nationwide
- Process and optimize millions of product images in real time with programmable manipulation (resizing, compression, and automatic format conversion)
- Automatically scale to absorb any volume of requests without impacting core infrastructure
By moving content delivery and part of the processing layer to distributed infrastructure, Marisa reduced origin dependency, improved performance predictability, and established an architectural foundation ready for continuous digital growth.
Results and impacts
Within the first six months of adopting the Azion Platform, Marisa consolidated its distributed architecture and achieved significant gains in performance and operational efficiency.
Key results include:
- 85% of digital traffic delivered directly through distributed infrastructure, reducing origin dependency
- Over 730 TB transferred without impacting core infrastructure, lowering operational strain and infrastructure costs
- 4.3 TB of bandwidth saved per day through automated image processing and optimization
- Millions of product images processed in real time with significant file size reduction
- Consistent improvement in critical digital experience metrics, including First Contentful Paint, Speed Index, and Time to Interactive
By shifting content delivery and media processing to the distributed layer, Marisa increased performance predictability even as traffic scaled rapidly.
The technical impact directly supported business outcomes:
- 96% online sales growth (Q3 2021 vs. 2019)
- Mobile app representing more than 70% of total digital sales
- App conversion rate 50% higher than web
- 86% user satisfaction rate
The Azion Platform became a strategic component of Marisa’s digital architecture, enabling performance scalability, traffic absorption, and sustained online channel expansion with efficiency and stability.
About Marisa
Marisa is Brazil’s largest women’s fashion and lingerie retail chain, with more than 70 years of history and 344 physical stores nationwide.
Creator of the iconic slogan “De Mulher para Mulher” (“From Woman to Woman”), the company blends tradition and innovation, positioning itself as a comprehensive platform for women. Its initiatives include a women-focused marketplace, Mbank (financial services), Dark Stores, Sacola de Vantagens, Click & Collect, and Universo M, a content hub dedicated to fashion, beauty, health, well-being, and financial empowerment.
