As more companies embrace digital initiatives, businesses must work hard to not only find an audience for their site, but keep users engaged and interested. However, competing for clicks is becoming increasingly challenging, leaving little room for poor performance in speed and SEO and furthering the importance of social media in driving traffic and gaining conversions. That’s why tools like static site generation (SSG) and server-side rendering (SSR) are gaining (or in the case of SSR, regaining) popularity as a way to optimize performance, SEO, social media sharing, and other business drivers.
When to Choose SSR or SSG: A Guide to Page Rendering
May 10, 2021